CHIA Leadership Institute

SpeightWorld partnered with the CHIA Leadership Institute to refresh and strengthen the organization’s brand presence for LT Eric D. Kelley, an esteemed and decorated veteran. The project began with a previously rejected logo sketch from an earlier designer, which we reworked into a more refined, professional identity. From there, we developed a defined brand direction with a custom color palette, redesigned business cards, created LinkedIn banners, a Facebook banner, and supporting social media graphics to give the brand a consistent presence across platforms.

SpeightWorld also captured updated professional headshots through a dedicated photoshoot and helped organize the client’s legacy materials by scanning, cataloging, and indexing well over 100 awards, photographs, and documents for use across the website. We then designed a beginner-friendly website that allowed for easy content updates and swapping, giving the client a polished digital presence that was professional, organized, and manageable long-term.